The challenge
Ionia Fitness is a gym in Ionia, Michigan. Their leads, trial passes, and follow-ups were scattered across texts, emails, paper notes, and random conversations. With information in so many places, it was hard to see where each potential member stood, and leads could fall through the cracks.
What AutomAI built
- A centralized lead system so leads, trial passes, follow-ups, and web traffic are managed in one place.
- Automatic intake: trial pass leads, intake forms, and paid day-pass submissions flow directly into the system without manual entry.
- Follow-up tracking so the team can see where everyone is in the process and follow up faster.
The results
Ionia Fitness now has a clear system instead of scattered notes. They respond to potential members faster, keep track of every lead's progress, and spend less time hunting for information, which gives them more time to focus on their members. They also point to fast, responsive support whenever they need a question answered or something changed.
In their words
“AutomAI has completely changed the way we manage leads, trial passes, follow-ups, and our web traffic. What used to be scattered across texts, emails, paper notes, and random conversations is now organized in one place, so nothing falls through the cracks.”
“Trial pass leads, intake forms, and paid day-pass submissions all flow directly into the system automatically.”
“The biggest benefit has been having a clear system and much faster follow-up. We can respond to potential members quicker, keep track of where everyone is in the process, and spend less time trying to find information so we can focus on our members instead.”
“Another thing that's really stood out is the support. Anytime we've had a question or needed something changed, his response time has been incredibly fast. He gets back to us quickly, makes adjustments when needed, and keeps everything moving. It's obvious he genuinely cares about helping our business succeed.”